TVS Motor Company’s popular Apache brand of motorcycles has crossed the one million mark in sales. Launched in 2006, the Apache became the choice of money and gave a few sleepless nights to the boffins at Bajaj, the makers of Pulsar brand of bikes. Over the years, the South India based bike manufacturer’s motorsports experience saw the Apache bikes becoming more track focussed and performance oriented.
“This is an important milestone for the Apache brand. Constant upgrades with new and innovative features, styling and refreshing graphics has helped us achieve this milestone. To mark this occasion, TVS Apache will come with a unique one million badge” said K N Radhakrishnan, President and CEO, TVS Motor Company.
TVS Apache in its first avatar as a 150cc, 5-speed motorcycle appealed to those in the market for a 150cc bike with good mix of aesthetic appeal, performance and fuel efficiency. Son after, the bike was replaced by the Apache RTR 160, which continues to sell, albeit, with quite a few upgrades. A powerful 180cc Apache RTR then followed which took the fight straight to bikes in the premium Indian bike segment.
The Apache RTR 180 also became the first bike in its segment to get ABS (Anti-lock Braking System).
TVS Motor Company introduced ARE (Apache Racing Experience) with the aim of giving the Apache customers a chance to hone their skills on a race circuit. At ARE, customers get an opportunity to learn the finer points of racing under the watchful eyes of professional racers from Team TVS. Thus far, ARE has covered 155 cities across India and it has become an event that racing enthusiast look forward to.