In a world where kids’ products often come with a hefty price tag or questionable quality, finding the right balance between affordability, safety, and fun can feel like an impossible task for parents. But what if there was a brand that didn’t just promise innovation—but also stood for accessibility, trust, and a commitment to childhood joy?
Enter TODLR—the latest kids’ mobility range from Stryder Cycles, a brand that’s rewriting the rules of what it means to combine purpose with play. Backed by Tata International, Stryder is turning heads with its newest launch—bringing a thoughtfully designed line of children’s ride-ons to families across India at prices that won’t break the bank.
A New Chapter in Mobility: TODLR Is Here
TODLR isn’t just another kids’ product line. It’s a movement. A fresh, playful take on children’s early mobility that’s rooted in value, trust, and design sensibility. With prices starting at an introductory ₹1,645, Stryder is making it possible for millions of Indian parents to give their children a safe and exciting first step into independent movement.
And it’s not just the price tag that’s compelling—it’s the accessibility. TODLR products are available:
- On Stryder’s official website: www.stryderbikes.com
- Through popular e-commerce platforms like Amazon and Flipkart
- At more than 4,000 retail outlets across India
Whether you live in a bustling metro or a quiet Tier-2 town, TODLR ensures that no child is left out of the ride.
Built for Today’s Curious Kids (and Cautious Parents)
What sets TODLR apart isn’t just its affordability—it’s the thought behind the design. Each product in the TODLR lineup is created with young users in mind. From ergonomic seating to stable frames and vivid, child-friendly colors, TODLR understands that a ride-on toy isn’t just a plaything—it’s an extension of a child’s world.
Parents, too, will find comfort in TODLR’s Tata-backed DNA. Every product is built with safety-first engineering, durable materials, and a strong emphasis on quality control. After all, when a child is taking their first ride, peace of mind for the parent matters just as much as excitement for the kid.
The Tata Touch: Where Purpose Meets Product
To understand TODLR’s deeper value, you need to understand the journey of Stryder Cycles itself. This isn’t just a business—it’s a mission with roots in something far more meaningful.
Stryder was originally born out of a philanthropic initiative, aimed at improving access to quality bicycles in underserved parts of Africa. That same mission-driven DNA continues to define the brand today. Now a wholly owned subsidiary of Tata International Limited, Stryder has grown into one of India’s most recognized names in cycling, with products ranging from mountain bikes and E-bikes to ladies’ and kids’ bicycles.
Over the years, Stryder has earned accolades like:
- India’s Most Trusted Brand
- India’s Most Preferred Brand (2024–25)
These aren’t just titles—they’re reflections of how Indian consumers perceive the brand: reliable, value-driven, and customer-first.
With TODLR, Stryder is entering a new arena—but it’s doing so with the same values that earned it national recognition. Quality, affordability, and a commitment to serving real needs remain the cornerstones.
Reimagining Play with Purpose
In today’s fast-paced world, toys are often reduced to trends—oversized, overpriced, and overmarketed. But TODLR is refreshingly different. It’s a brand that honors the simplicity and joy of play, while also standing for something deeper: the right of every child to have a safe, imaginative experience—regardless of geography or income bracket.
That’s why its national availability matters. TODLR products don’t sit behind showroom walls in metro cities alone. They’re just a few clicks away online, or a short drive to a neighborhood retail store—even in smaller towns. It’s playtime, democratized.
And at ₹1,645 to start, TODLR doesn’t just offer a product—it offers a promise. A promise that good design, safety, and joy don’t have to be luxuries. They can—and should—be everyday essentials.
Final Thoughts: TODLR Is More Than a Launch—It’s a Leap Forward
The TODLR range by Stryder isn’t just a new line of kids’ ride-ons—it’s a new way of thinking. It proves that when you combine trusted legacy with forward-thinking design and a mission-led heart, you create something truly meaningful.
For parents, TODLR offers affordability without compromise. For kids, it offers a world of movement, fun, and exploration. And for India, it marks a hopeful new chapter—where accessibility and innovation go hand in hand.
In a landscape where most brands are chasing trends, Stryder is chasing impact. And with TODLR, they’ve not just hit the mark—they’ve raised the bar.