Tata Motors would do anything under the sun to bring back some zing in the Nano sales. The company offered an unbelievable 4 years / 60000 km warranty on the small car last week, and now has come up with a special finance scheme. Tata Motors Finance (TMF) has launched a special Tata Nano finance scheme, under which a customer can get a loan with select documents in just 48 hours.
Tata Motors Finance is providing upto 90 percent finance on the Nano at attractive rates. The vehicle finance arm of Tata is present across all 540 dealerships of the company.
Since the Nano’s launch, Tata Motors is trying to expand the availability of the car. The Nano is now selling in twelve states. Apart from the existing showrooms, Tata Motors have also opened Special Nano Access Points for customers in the rural areas to experience and test-drive the car. The company will start selling the Nano across the country by March 2011.
Tata Motors have been struggling with the sales of Nano of late. To counter the negativity built around the brand with the news of some Nano cars catching fire inadvertently, the company has offered additional safety features for the car. In addition the aforementioned 4 year / 60,000 km warranty is also extended to the existing customers of the car. The company has also introduced a comprehensive maintenance contract at only Rs.99 per month. This contract will help customers take care of running maintenance of the car. The company hopes that these measures will reinstate the belief of the prospective buyers in the car and help boost sales.