Tata Motors is planning to build car plants outside the country. The move would help the company realize its globalization ambitions, while also cutting costs to an extent in the export markets. The models Tata plans to assemble off the Indian shores are the Indica, Indigo and the Nano. The likely locations for building these plants could be in the East Asian, African and South American markets.
The company is working overtime to strengthen its export business. The company has also started working on setting up dealer networks in countries where it doesn’t have any presence as of now. To get the perspective right, Tata Motors have hired Johnny Oommen, the Former BMW head of sales in Qatar to head its international business in passenger cars.
Showcasing the Pixel in Geneva is a hint that the company is keen on entering the European market without losing much time. The specifics of the business plan, the plants to be set up, the models to be exported etc. are not out yet, but one thing is for sure, the company is gearing up for some serious passenger car business outside India.