Hyundai Motor India Ltd, country’s largest automobile exporter since inception, and also one of the most active CSR champions in the country, has announced the sixth edition of its Be The Better Guy Initiative. Be The Better Guy, a unique mass-movement by Hyundai in promoting road-safety has achieved great success in creating road safety awareness across varying demographics.
The sixth edition of Be The Better Guy is defined by the theme – ‘Buckle-up, Young India’. The initiative targets to reach 400 MN+ Gen Z and millennial road-users by developing an emotional connect with them. The road safety initiative aims to create a positive behavioral shift in the mindset and encourage road-users to create a ‘Chain-of-Change’.
#BeTheBetterGuy draws attention to critical issues pertaining to road safety by focussing on key messaging, including:
- Always wear a seat-belt when seated in your car, even if you are a passenger seated in the rear.
- Follow all traffic rules & don’t over-speed, even when no one is watching you!
- Be a responsible road-user and don’t drive under the influence.
- Don’t use mobile phones while driving. Eyes, always on the road.
- Let pedestrians cross first. Make Indian roads safer-for-everyone.
- Give way to emergency service vehicles. Clear the path to life.
In addition, #BeTheBetterGuy’s theme for this year ‘Buckle Up Young India’ puts a renewed focus on proper utilization of safety features present in modern-day automobiles, not only for you but also for your loved one’s safety.
Launched nationwide, #BeTheBetterGuy is a holistic road safety campaign designed to create two-way communication by utilizing a variety of digital platforms for maximum impact with the aim to share emotional and impactful messaging with the youth thus creating a ‘Chain-of-Change’.
Commenting on the launch of the sixth edition of the #BTBG Campaign, Mr. Puneet Anand, Asst. Vice President and Group Head, Corporate Affairs, Hyundai Motor India Ltd., said, “As a responsible and a caring brand, Hyundai aims to increase awareness about road safety by making the Gen-Z and millennials socially responsible by highlighting the importance of being a safe road-user. #BeTheBetterGuy, which began as a public awareness initiative in 2016 with the tagline ‘Safety-begins-with-you’, grew over-time into a mass movement that became synonymous with Hyundai’s efforts in making Indian roads ‘Safer-for-Everyone’. ‘CONTINUE’, our global CSR movement defines our consistent efforts towards the community at large, efforts made under this aegis with #BeTheBetterGuy continues to bring a positive behavioural change in the society by engaging the masses and going ‘Beyond Mobility’. By doing so we are working towards creating a sustainable & safe environment for road-users which drives ‘Progress for Humanity’.”