Shell Lubricants is one of the world’s largest and successful finished lubricant manufacturers. The firm today confirmed its plans to extend its strategic alliance with Hyundai Motor India Ltd. The strategic alliance extension will let Shell Lubricants be the lubricant partner of Hyundai Motors for five more years. The company foresees this move of being a long term partner as beneficial to both Shell Lubricants as well as Hyundai Motor enabling them to make a more effective collaboration by providing superior technological expertise and a much better driving experience to all Hyundai customers in India. As a process of its already existing partnership with Hyundai, Shell and Hyundai used to very often organize various programs and activities together in order to facilitate optimum customer satisfaction and welfare.
It is believed that this collaboration would be an example for various other future collaborations in research and technological developments. One of the major aims of this collaboration is to create a new era in the automobile sector and to mark the next step towards globalization with the objective of benefiting the end customers.
“Partnering with leading players in the automotive industry or other sectors where we operate is a vital and integral part of our overall business strategy. In this direction, Shell Lubricants has had a long and fruitful association with Hyundai globally. We are delighted to take this relationship forward and are proud of our association with Hyundai. Our alliance with Hyundai enables us to extend our reach and network across the global automobile ecosystem and to provide world class service to our partners. We look forward to continuing our association with Hyundai and offer them the latest lubricant technology for their high performance cars,” said Mr. Donald Anderson, Country Head – Lubricants, Shell India Markets Pvt. Ltd.
Mr. Arvind Saxena, Director, Sales & Marketing, Hyundai Motor India Ltd. stated, “Our partnership with Shell Lubricants is an extension of our global alliance with the company. After almost a decade long association, we are confident that with Shell Lubricant’s technological superiority and leadership position in the lubricants market, we will be able to join forces to offer advanced quality products and services to our discerning customers.”