After joining hands in 2008, Hyundai India and Shell Lubricants have announced that they have renewed their collaboration for Shell to be recommended as the preferred aftermarket motor oil supplier for Hyundai vehicles worldwide for another five years.
In India, the recommendation covers a range of Shell Helix products including Shell Helix HX6 AH 5W30, Shell Helix HX5 AH 15W40, Shell Helix HX5 D AH 15W 40 and Shell Helix HX3 AH 15W40. The agreement also includes co-branded motor oils available in markets in Asia such as China, India or Indonesia as well as Brazil in South America, with new markets to be added in Europe soon.
Commenting on the association, Nitin Prasad, Managing Director, Shell Lubricants India, said, “Shell Lubricants is proud to collaborate and extend their partnership with Hyundai as their preferred aftermarket oil supplier. This agreement means we will continue to supply and jointly develop high-quality motor oils for Hyundai customers underpinned by Shell’s technology leadership. Through this collaboration, we aspire to create value for Hyundai customers – be it in products, aftermarket services, marketing or technology.”
Takuk Im, Executive Vice President and Chief Operating Officer at Hyundai Motor Company, said “This agreement with Shell is broad in scope, supporting the needs of our global aftermarket supply chain, as well as giving rise to new technical collaborations and joint marketing initiatives. The common factor in all of these activities is our desire to maximise customer satisfaction in the aftermarket experience. Shell will be a leading partner for us as we implement and enhance our aftermarket strategy over the coming years, helping to drive the qualitative growth of the international Hyundai business.”
With Shell’s nationwide reach, Shell Lubricants has been supplying to Hyundai workshops across the length and breadth of the country. Shell also supports the end customers of Hyundai India through many attractive offers during the various Service Camp initiatives like the Hyundai Free Car Care Clinic. In India, they are also the sole sponsors of the National Skill Olympics which is targeted towards up-skilling the technicians and service advisors at the Hyundai workshops.