Royal Enfield will invest 500 crore rupees, production of 4.5 lakh units per year planned

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Royal Enfield Rider Mania 2014 (41)

Royal Enfield will be seen investing 500 crore rupees. This capital includes the establishment of a couple of technology centres and more crucially, increase of annual production numbers of their motorcycles. The Chennai-based manufacturer, will set up one of these centres in their hometown of Chennai and the second one in the United Kingdom. The primary aim behind these tech centres, is to ensure the company gains better foothold in the global mid-sized motorcycle market. The Chennai centre should be up and running by 2016, while the UK one will be operational by the end of this year. Royal Enfield claims, that over 3 lakh units were sold in the previous year, making it the best year for sales for the two-wheeler manufacturer. The company now plans to rev up production to 4.5 lakh units every year, to meet the apparent growing demand. At present, this number stands at 4 lakh units each year.

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The single-seat layout means that you can’t take a mate along for a ride on the GT.

The Eicher Motors owned two-wheeler manufacturer, currently has 4 models in its line-up; these include various iterations of the Bullet, Classic, Thunderbird and the Continental GT (no relation to the Bentley Continental GT). The Continental GT, which is also known a Cafe Racer, is the company’s latest motorcycle and their flagship. It was launched in 2013 and is priced at approximately Rs. 1.92 lakh (ex-showroom, Mumbai).

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