Here’s some great news for the Royal Enfield fanboys who love wearing the brand on their sleeves. The Chennai based bikemaker is planning to launch its own branded range of riding gear. The company, on the lines of the iconic Harley Davidson is planning to launch a range of riding gear items such as riding boots, jackets, helmet, riding pants and rain protection. Along with the riding gear, the company may also launch accessories such as panniers and luggage racks.
The launch of these RE branded items will happen over a period of time in a phased manner. The pictures of the riding gear you see here are a part of the teaser campaign run by the company’s accessory division. These products are yet to be launched but are definitely on the planning board.
You can expect these products from RE to be reasonably priced. For example, the two piece raincoat that you see in the pictures will be made available in the Brand Stores soon for INR Rs 2299, which is not a bad price. We will however, have to see how good the quality of products is, before we form any opinion on pricing.
In the meantime, there are scores of websites which are selling RE accessories via their own e-stores. If RE gets into the business of riding gear and accessories all by itself, the company will probably have to look into taking legal action against these sites / stores.