Royal Enfield has kicked off the 2010 edition of its annual Himalayan Odyssey event. The seventh iteration of the annual Himalayan ride organized by RE was flagged off by the company’s CEO Mr. R L Ravichandran in New Delhi. The group of riders will advance to the Himalayas where, they will ride through some of the toughest terrains in the world, and will cover a grueling 2560 km over a period of 15 days. This year the Himalayan Odyssey will take a different route from usual and will go beyond Khardung La into Nubra valley, letting the participating riders explorer territories which have seldom been treaded. The tag line for this year’s event is ‘take the high way’. More than 60 riders are participating in the highly awaited event, with ages ranging from 22 to 60+.
Mr. R.L Ravichandran, CEO, Royal Enfield Motorcycles, speaking on the occasion of flagging off the riders said “ The Himalayan Odyssey has become a pilgrimage for the riders. They come from far and near to take this ride. Last year, Royal Enfield ventured into other rides as well. We’ve set course on the ‘Southern Odyssey’, the ‘Tour of Rajasthan’, the ‘Rann of Kutch’ and the ‘Mumbai-Goa Highway’ rides. We are soon to embark upon the ‘Spiti Valley’ ride and the ‘Ride of the North-East’. Royal Enfield is a powerful brand and our initiatives of ‘Keep Riding’ facilitate a poignant experience for our customers wherein they can tune-in to the soul of the outdoors and yet stay connected with the claustrophobic hustle-bustle of today’s modern world. I wish the riders a great time on the Himalayan Odyssey. The route to be taken this year moves via Kelong to Sarchu, Ladakh and then Khardung La. However, the novel feature of this year’s ride is that this year, the riders will ride on towards Nubra and pay tribute to the earthy vale of Nubra by erecting a Royal Enfield flag on its sand dunes.”
Sachin Chavan, who has always been the lead rider for the Himalayan odyssey representing Royal Enfield, said “The sheer pleasure of discovering oneself while surmounting the challenges of perilous terrain is a tribute to the togetherness, the attitude and the bond that a motorcycle can create amongst total strangers”
We have been following the RE Himalayan Odyssey’s progress, and the latest update is that the group of riders has reached Manali yesterday evening. Today they will proceed to scale bigger heights. Stay tuned for updates and pictures from the Odyssey…