Royal Enfield, who claim to be the “fastest growing motorcycle brand in the world”, today announced its entry and future plans for the Thai market at the Thailand International Motor Expo 2015. Royal Enfield displayed its entire range of motorcycles at the Thailand International Motor Expo, which includes the Bullet 500cc, the retro-street models – Classic 500cc and Classic Chrome, and the Continental GT (535cc) cafe racer. Along-with the motorcycles, the brand also introduced its latest gear and accessories collection for the Thailand market.
Speaking about the brand, Mr. Arun Gopal, International Business Head- Royal Enfield, said, “With leisure motorcycling getting extreme all over the world, riders are now looking for machines that are easy to own and maintain. We at Royal Enfield believe that we can create a wonderful space that’s more approachable and unintimidating with modern classic motorcycles that have timeless appeal. Royal Enfield designs classic styled motorcycles that are simple, evocative, tactile and fun to ride, providing riders with a “Pure Motorcycling” experience. Our motorcycles are built to be timeless, uncomplicated, engaging, and accessible bikes for the city, as well as great touring or adventure rides, for novices, as well as experienced riders. Blending traditional craftsmanship with modern technology, as a means to achieve the perfect balance between the man, machine and the terrain Royal Enfield motorcycles creates a unique experience for riders.”
Commenting on the brand launch and its expectations from Thailand, Arun said, “We have pioneered and grown the mid-size motorcycle category in India. With over 50% year-on-year growth in the last five years, our ambition today is to lead and grow the underserved middle weight segment globally and this growth will largely come from markets like India such as Latin America and South East Asia, given their size and comparable commuting trends. Thailand with its already established leisure motorcycling culture and presence of several riding communities and enthusiasts, blends perfectly with Royal Enfield motorcycles that has exploration and adventure at its core.”
Royal Enfield will commence its retail operations at Thonglor in Bangkok, Thailand in the coming months, from its first exclusive dealership in Bangkok being set up in partnership with General Auto Supply (GA). In addition to the store, GA will also build service and aftermarket capability for Royal Enfield in the region. In the past few months Royal Enfield has expanded its global footprint in key nodal cities like London, Madrid, Paris, Dubai, Bogota and Medellin.