Rolls-Royce Motor Cars will celebrate Mumbai’s Art Deco Heritage on 24 November – a city that is home to one of the largest number of Art Deco buildings in the world – by hosting an event that will see one of Asia Pacific’s first Art Deco cars arriving in India.
“It is our distinct privilege to be able to celebrate Mumbai’s heritage with a highly bespoke Art Deco Ghost model in Mumbai, a city which is not only an important economic hub for India, but also highly significant in cultural and design terms,” said Herfried Hasenoehrl, Rolls-Royce Motor Cars General Manager for Emerging Markets, Asia.
Highly bespoke Rolls-Royce cars celebrating the Art Deco theme were recently unveiled at the Paris Motor Show 2012, in homage to the 1925 Paris Exhibition or Exposition Internationale des Arts Décoratifs et Industriels Modernes that gave the movement its name.
Art Deco is arguably the most glamorous and exciting design movement of the 20th century. Loosely spanning the period 1920 to 1940, the name Art Deco was not applied until the 1960s.