For many who are unaware, Chandigarh is home to many premium cars that speak of the riches this town has. Mercs, Bimmers and Bentleys are quite a common sight with Rolls being the next big thing as more and more of the upper class are shifting to super luxury car brand from owning the ‘mundane’ Germans. (Still cant believe that I used that word for those luxury cars!)
Rolls-Royce Motor Cars recently announced the appointment of a fourth dealership in India. A new showroom in Chandigarh, due to open in the second quarter of 2012 will be operated by Select Cars Private Limited, the group behind Rolls-Royce Motor Cars New Delhi. The Chandigarh dealership will join Mumbai, New Delhi and Hyderabad as representatives for the revered British automotive marque in India.
Paul Harris, Rolls-Royce Motor Cars Regional Director, Asia Pacific said: “We have made no secret of our ambitions in India, a market with a century-old association with Rolls-Royce Motor Cars. Strategically we have identified Chandigarh as the perfect place to enter the next phase of expansion in India. We have already seen a healthy amount of interest from Chandigarh based customers and I have every confidence in the potential of this highly important territory.”
He added: “The Rolls-Royce experience is one without peer. The existing New Delhi team have demonstrated they are able to deliver the exceptional purchasing and after sales standards our highly discerning customers expect.”
Yadur Kapur, CEO, Select Cars Private Limited: “Expansion into this important new territory represents the next rational step for our Rolls-Royce business. The investment we are putting into this venture is a testament to the confidence we have in the brand and its potential in the greater Chandigarh area.”
Herfried Hasenoehrl, Head of Business Development, India, Sri-Lanka and Bangladesh added: “India is something of a second spiritual home for the brand. The Indian business elite has embraced the marque as the Maharajas famously did in the early Twentieth Century. In pressing on with our programme of expansion we are adding a remarkable new chapter to the already extraordinary story of Rolls-Royce in India.”