Luxury car maker Rolls-Royce has confirmed the development of an all-new high-bodied vehicle. However, Rolls-Royce is refraining from calling this new product as Sport Utility Vehicle. Rolls-Royce decided to develop this new product after several requests from its audience. The luxury car maker promises this car will embody all the values and capabilities that drove our two Founding Fathers to secure Rolls-Royce’s reputation, early last century, by taking top honours in rigorous overland adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.
Speaking about this upcoming product, Torsten Mueller-Oetvoes, Chief Executive of Rolls-Royce Motor Cars, said, “I am proud to confirm that Rolls-Royce Motor Cars is developing an all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly mobile lifestyles of our discerning clients around the world. I am confident that this new Rolls-Royce will fully deliver on our brand’s promise of supreme luxury while at the same time being Effortless … Everywhere. The journey towards this all-new Rolls-Royce begins now and we will keep our customers, enthusiasts and media informed of our progress along the way.”
“We will announce what we are calling this new motor car closer to the time of its launch. I wouldn’t call it an SUV as Rolls-Royce is neither sport nor utility. The words ‘sport’ and ‘utility’ do not fit comfortably into the marque’s very special brand promise. This new model will deliver presence, elegance and purpose wherever its owners choose to be in the world,” Mueller-Oetvoes further added.
Chairman of Rolls-Royce Motor Cars and Member of the Board of Management of BMW AG, Peter Schwarzenbauer added, “The BMW Group stands proudly behind this announcement. The Group’s continuous investment into the Rolls-Royce Motor Cars brand is paying considerable dividends. Rolls-Royce is the ultra-luxury cornerstone of the BMW Group’s premium brand strategy and we will continue to strongly support Rolls-Royce Motor Cars as it moves, confidently, into this new phase in its development.”