The new model will be priced lower than the Datsun GO.
Nissan Motor Company, parent of Datsun, will be launching an all-new model in India. For the blessed relief of many cost-conscious car buyers, there is a splendid news (if you haven’t guessed it, already). And that is the positioning of this upcoming model. This new car is to be priced even lower than the company’s current GO hatchback. Nissan has not announced the name or pricing of this upcoming model, as yet. However, according to Reuters, a top company executive said that Nissan plans to launch a sub-$5000 (appx. INR 3.1 lakh) car under the Datsun brand. Also, that this new model could see fruition in as little as 18 months from now.
The GO has been GOing off the showrooms. Though, parent Nissan wants more.
What is the reason behind another cut-throat priced car by Nissan/Datsun. When they already have a pretty well priced car in the GO hatchback? The answer is simple, to boost sales. The Japanese carmaker is in a strategic bid to ramp up their sales numbers in the Indian car market, as the GO hasn’t exactly been doing as well as the carmaker hoped. Despite the GO hatchback’s relatively humble starting price of INR 3.45 lakh (ex-showroom, Mumbai), hasn’t done it any huge favours. The executive said that the new model will priced far more competitively, which means that it will undercut the GO’s price.
Datsun Redi-GO concept was shown at the 2014 Delhi Auto Expo.
According to some industry analysts, this new model could be based on the Datsun Redi-GO concept compact car. That concept was showcased at the 2014 Delhi Auto Expo. The very same folks also predict the new car’s price to be less than $4000 (appx. INR 2.5 lakh). This means that Nissan’s latest proposition could be around the same price point as a Maruti Suzuki Alto 800 or Tata Nano. Sounds juicy? Well, we have to wait longer to extract the truth from fantasy. Keep following Motoroids to get more up to date news from the world of auto. And what is your opinion and thoughts about another low-cost Datsun in India? Tell us in the comments section, below.