Nissan Motor India Pvt. Ltd. has rolled out a new TV campaign “Evalia Moves like Music” to promote the Nissan Evalia. The TV campaign (TVC) will go on air tonight across all leading news and entertainment channels, but you can preview it on Motoroids right away.
The new TVC, which sees eminent Indian music personalities like Sunidhi Chauhan, Anushka Manchanda, Andrea Jeremiah, Swanand Kirkire, Shantanu Moitra, and Vijay Prakash come together for the first time, tries to relate the qualities of car with music.
The ad highlights some of the innovative features of Evalia like maneuverability in crowded city roads, superior performance, ease of parking, spaciousness, and great fuel efficiency of 19.4 kmpl. Six people sitting and enjoying their time highlights the spacious cabin. Sunidhi Chauhan, being the most recognizable face of the six, obviously gets the maximum screen time.
The TVC shows the star cast enjoying the drive through the city in comfort and simultaneously composing and humming a melodious tune.
Directed by Shimit Amin of Chak De India fame, the TVC is conceptualized and created by TBWA, India. Clinton Cerejo, a well known Indian film music composer, composed the number. The melody is pleasing to the ears, but doesn’t quite have the stuff legends are made of. Enjoy the ad
Motoroids Ad rating 3.5/5