The BMW i3 will be released in Germany and other European markets in November 2013. The market launch of the BMW i3 in USA, China, Japan and several other markets will take place in the first half of 2014. The base price for the BMW i3 has been set at 34,950 Euros in Germany. If customers opt to purchase the Range Extender as an extra, the price in Germany will amount to 39,450 Euros.
The vehicle’s running costs are comparatively low: Over a period of three years, the maintenance and running costs for a BMW i3 are about 40% lower than those of a highly-economical 320dA registered in Germany. In other countries, figures may even be lower, depending on the level of subsidies available for electric vehicles.
Public interest in the BMW i3 and BMW i overall is extremely high and the response has been very positive: BMW i already has more than 1.2 million fans worldwide on Facebook, and more than 90,000 people have already requested a test-drive with the BMW i3.
The BMW i3 features a large number of technological innovations – such as a carbon-fibre passenger cell and a chassis made of aluminium – and sets new standards in the field of lightweight construction. With a curb weight of 1,195 kilogrammes, it is lighter than most vehicles in the compact segment, yet offers significantly more space for up to four occupants.
Its low weight contributes to the agility and dynamic performance of the BMW i3. The car’s electric drive-train generates output of 125 kW/170 hp and peak torque of 250 Newton metres, which is immediately available from a standing start. The BMW i3 sprints from 0 to 60 km/h in 3.7 seconds and from 0 to 100 km/h in 7.2 seconds. Its top speed is limited to 150 km/h for efficiency reasons.
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BMW i products and services will be marketed through a multi-channel sales model, comprising authorised retail partners (BMW i agents), a multimedia Customer Interaction Centre (CIC) and an online sales platform. All sales channels will be fully integrated and customers will be able to choose their own individual customer journey. Customers can easily switch between all four channels.
With the introduction of the new online sales channel, BMW is responding to changed customer behaviour. Customers want new possibilities in how they inform themselves about products and how they purchase them. BMW i Partners will be the backbone of the BMW i sales network and the main contact point for the customer.
With its holistic 360 ° ELECTRIC“ approach, BMW i provides the customer with an extensive product and service offer designed to meet the driver’s needs. “We will support our BMW i3 customers with a comprehensive package of premium services for seamless and uncomplicated “sheer driving pleasure”, explained Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, at the BMW i3 launch in London.
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