It has recently emerged that the very popular Ford EcoSport has become dearer by INR 50,000 across all 10 variants. The price hike comes at the back of several factors such as high costs of input and Indian rupee hitting all time low against the US Dollar. While the hike in prices was completely uncalled for, it remains to be seen if it would have any unfavourable affect on the huge demand for the compact SUV.
It may be noted that the EcoSport has to be the most successful of cars of recent times. Not only has the EcoSport managed to outsell every other SUV in the country but has also been a shot in the arm for the Indian subsidiary of Ford by their best selling product ever. Such has been the demand for the EcoSport that Ford India has been compelled to suspend bookings of its much loved compact SUV.
The base engine variant sports the same 1.5 litre normally aspirated petrol engine that powers the Fiesta.
The second petrol engine variant is powered by the much hyped Ford EcoBoost 1.0 litre turbocharged petrol engine.
The third engine variant, and the one that is obviously the most popular, is powered by the Fiesta’s 1.5 litre turbocharged diesel engine.
The Ford Ecosport in India is being sold in four trim levels- Ambiente, Trend, Titanium and Titanium Plus. The Titanium variant is available only with the 1 Liter EcoBoost turbocharged petrol and 1.5 Liter Ti-VCT petrol engine. The Titanium trim level brings along 6 speed PowerShift dual clutch automatic transmission for the 1.5 liter Ti-VCT petrol.
It would really be interesting to see if the price hike would result into a drop in demand for the EcoSport.