It has been been a good run for Suzuki Two-Wheelers in India, with the company registering a 20% increase in their January 2015 sales figures as compared to January 2014. Suzuki Motorcycle sold 33,405 units in January 2015 as opposed to 27,825 units in January 2014, recording a growth in its overall sales.
Much of the growth can be attributed to the sparkling new Gixxer, which, according to last year’s Society of Indian Automobile Manufacturers (SIAM) numbers, has left behind all four 150cc motorcycles from Hero MotoCorp – Xtreme, Hunk, Achiever and Impulse – in terms of sales in the month of December 2014. Suzuki sold about 5,168 units of Gixxer in December 2014 while the four 150cc Hero motorcycles managed to sell only 2,132 units in the same period which is less than half than the Japanese two-wheeler major.
Regarding scooters, the capable Let’s and the newly launched Swish 125 (above) have been added to the arsenal.
Related: Suzuki Gixxer 155 Review
Related: Suzuki Let’s Review
Speaking on this growth pattern, Mr. Atul Gupta, Executive Vice President, SMIPL, said “Our concerted efforts to promote the GIXXER and Let’s have met with positive customer sentiment. Customer satisfaction and word-of-mouth publicity are key factors that work to our advantage.”