Sex and the City 2, the sequel of the American romantic comedy has hit the theatres and movie features two sexy looking machines from the Mercedes stable. Mercedes is the exclusive automobile promotional partner of the movie and will have its E-Class Cabriolet and the Maybach featured in the movie. Being an exclusive partner, Mercedes will get the privilege to invite its customers for an exclusive preview of this movie across Pune, Mumbai, Delhi, Gurgaon, Bengaluru, Chennai and Kolkata.
Apart from the aforementioned cars, there are a few other cars which have been picturised in the movie. Chris Noth, playing Mr. Big owns a S400 Hybrid, apart from the E-class Cabriolet that he uses travel to Connecticut with Sarah Jessica Parker. He still keeps his Black S-Class to tour through the streets of New York City. Meanwhile, Samantha drives in the legendary offroader from Mercedes-Benz, the G-Class. The four girl friends are also shown leaving together for an exotic trip chauffeured in the comfort of luxurious Maybach saloons.
Releasing on 11th June, Warner Bros. Pictures’ ‘Sex And The City 2’ represents the brand values of Mercedes Benz and Maybach – Style, excitement and elegance. The movie showcases four different Mercedes vehicles, that appear in various scenes; the all-new E-Class Cabriolet, the S400 Hybrid Sedan, the G-Class SUV and the ultra-luxury Maybach sedan. Distinctive and progressive lines are of these vehicles are sure to make it a true icon of style and design. Making its international debut in 2010, the all new E-Class Cabriolet previews the chic, elegant, and versatile four seat, three-layer soft top convertible which has the latest in luxury and safety technology.
Dr. Wilfried Aulbur: Managing Director & CEO, Mercedes-Benz India: “Sex And The City is is a good brand fit for us since the movie has the right combination of sophistication, excitement and exclusivity- values that are also associated with the Fascination of the Mercedes-Benz brand. It showcases the best of Mercedes cars ranging from our new environment-friendly S400 Hybrid, ruggedly sophisticated G-Class and ultra luxury Maybach line in their natural elements.”
Mercedes-Benz has a longstanding relationship with the entertainment industry, maximizing branded entertainment opportunities. Vehicles were provided for scenes in the first edition of New Line Cinema’s “Sex and the City” in 2007.