Mercedes-Benz India recently conducted its customer engagement programme, LuxeDrive in the city of Kolkata. The event was conducted at the Milan Mela VIP Parking Ground, 3, JBS Haldane Avenue, Kolkata 700046.
The fashion label ‘Gauri Khan Designs’ done up by Gauri Khan, who associated with Mercedes-Benz, created excitement among customers. Additionally, the culinary delicacies whipped up by chef Ritu Dalmia was another highlight for the customers at the event. The event showcased the technical expertise and performance of Mercedes-Benz range of vehicles, through a series of self-driving exercises on a specially designed test track. Managed by a team of drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions. Also on offer was the company’s range of AMG models.
There was also a dedicated zone for Mercedes-Benz merchandise where guests had the liberty to choose and take home Mercedes Benz merchandise. The kids’ zone with games kept the kids engaged while their parents/relatives indulged in the experience. The Mercedes Trophy zone had goodies on display that kept the participants and families engaged. Guests also had the opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for trade-in and personalized finance offers.
Speaking about the event, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Kolkata is emerging as a key luxury destination and an important market for us increasingly. This market has given an impetus to the overall luxury market in the eastern part of the country. We have witnessed a strong preference for our products in this market and we have posted a strong double digit growth in 2015. With LuxeDrive, we provide a unique luxury opportunity to our discerning customers and potential patrons, to experience a comprehensive luxury experience that is synonymous with the Three Pointed Star. Our philosophy is to engage with our customers through such platforms and enhance the affinity towards a marquee brand like Mercedes-Benz. We intend in ‘Winning’ the hearts and minds of our customers and brand enthusiasts by creating new avenues of customer fascination and delight.”