Mercedes-Benz held its ‘StarDrive Experience’ in Nagpur recently. This exciting driving extravaganza now in its fourth year is specially conceptualized by Mercedes-Benz India to highlight the safety features and cutting edge technology that is trademark of each Mercedes-Benz vehicle.
StarDrive Experience offers prospects and customers an opportunity to understand the handling of critical road situations in a safe and controlled environment. Participants of this driving event also stand a chance to win a ticket to witness the Formula-1 Indian Grand Prix live and another lucky winner will be entitled to be a part of the AMG Driving Academy.
This exclusive drive experience puts to test the power and performance of the Mercedes-Benz products likes the ML-Class and the GL-Class and the sedans like the C-Class and E-Class. Through the simulations, the different dynamics of the vehicles namely safety, agility and performance in both off-road and on-road conditions are brought to the fore. The participants could experience the tangible benefits of world-class safety technologies like PRO-ENGINEERING Package, Hill Hold Assist, 4-MATIC, AIRMATIC suspensions, Downhill Speed Regulation (DSR) etc. during this driving program. Also on display will be Mercedes-Benz’s scintillating supercar SLS AMG.
Speaking of this initiative, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented, “The StarDrive Experience is one of Mercedes-Benz’s the key customer outreach programs and it has received great response from our customers across markets. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive for Mercedes-Benz India and the fascinating brand experience provided to our valued patrons is one of the key pillars of our strategy. With our strong and impactful product launches we have achieved great success and we are confident of continuing this momentum through till the end of the year. Platforms such as StarDrive Experience, we believe are critical to accomplishing our goals for the Indian market.”
Mr. Eberhard Kern, further added “Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides offering them an unique opportunity to further hone their driving skills. Combining the vital fundamentals of exciting driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of genuine fun, reiterating the Mercedes-Benz’s brand philosophy of “Best or Nothing.”
Raymond Wong, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said: “We have always felt privileged for holding on to a strong association with Mercedes Benz. Through Mercedes Benz StarDrive Experience, we are aiming to deliver the participants a unique driving experience through various tough simulations to showcase the power, agility, unparalleled safety features and engineering technology of these cars. ExxonMobil provides Mercedes Benz with Mobil 1™ lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes. The world’s leading synthetic motor oil brand, Mobil 1™, features anti-wear technology that provides performance beyond conventional motor oils and exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1™ flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.”
Mr. Sidhartha Nair, Managing Director, Daimler Financial Services India, commented, “Mercedes-Benz StarDrive Experience is an unique customer experience which showcases the technological prowess of Mercedes-Benz cars and proves its leadership in high-end automotive technologies. StarDrive provides the opportunity for customers to experience the DNA of Mercedes-Benz cars – sporty, safety, innovative technology, comfort and performance. Mercedes-Benz Financial is pleased to be associated with this initiative.”
The fourth edition of the StarDrive Experience 2013 that started with Nashik and then took place at Ahmedabad will travel across various cities like Chandigarh, Kolkata, Delhi, Indore, Pune, Bangalore and other cities.