What you are looking at is a new, reworked logo for Maruti Suzuki. What’s new, you may want to ask. Well, while the Individual Maruti and Suzuki logos have been left untouched, the branding guys seem to have played a little with the positioning of the two logos.
The tagline ‘Way of Life!’ has been kept intact, although various elements in the new logo have been repositioned. We are also putting the earlier logo of Maruti here to make differentiating the two easier.
Maruti Suzuki History
A subsidiary of the Japanese carmaker, Suzuki who owns 56.21% of shares of the company, Maruti Suzuki started its life as Maruti Udyog limited. In the year of 1982, a license and joint venture agreement (JVA) was signed between Maruti Udyog Ltd and Japanese car maker Suzuki. As part of this agreement, Maruti would import Japanese cars to India and sell them in India with local parts, more suited for our country. Being a brand that many generations of our families have seen, Maruti has established itself in every Indian household. Starting its journey with the humble Maruti 700, over the years, but it was the Maruti 800 that kickstarted the success of the brand. Following that, Maruti Suzuki has launched a huge number of models in our country, catering to a wide set of audiences.
Being an Indian company, it was very natural that most people preferred the Maruti cars over more expensive, imported ones back in the day. With a huge difference in the conditions offered in foreign countries and here, the Maruti’s were the only cars to survive the test of time in India. Their cars built a reputation for being reliable and long-lasting. The parts, which would very rarely go bad, were easily available due to the fact they were made in our country. Moreover, being locally made meant that the parts were inexpensive to replace as well. This perfect combination of high reliability combined with low maintenance and running costs is exactly what the Indian audience has always wanted, no wonder the brand has become so much popular over the years.
Even today, when we have a whole variety of brands offering very reliable, easy to maintain and reliable cars, Maruti still continues to be on top of the hill. Being such an old player has helped the brand established a wide service network. For instance, the locality I live in has as many as 3 Maruti authorised service centres in close proximity. Combining this vast network with the name it has made for itself over these long number of years, it comes as no surprise that Maruti Suzuki is currently the largest can manufacturer in the country.
Over the years, the brand has also tried to add new quirky products in its line up. Case in example, the Baleno Alturas, a station wagon based on the Baleno sedan. This was later followed by the brands trial in the premium segment with vehicles like the Grand Vitara SUV and the Kizashi sedan. Maruti has realised that the Indian audience wants a car that is reliable, inexpensive to maintain and run and that is what they have been extremely successful at. Anybody who wants a new car, perhaps their first car or even their secondary car meant to do local errands, they would, without hesitation, reach their nearest Maruti showroom but would just need to decide which one to go to.
Maruti Suzuki Cars
The brand currently has as many as 14 models on offer, with 2 sales channels – Maruti Suzuki Arena and Nexa. While the former is dedicated to regular cars, the latter caters to the premium offerings of the manufacturer. Both these outlets are spread throughout the country and one need not travel too far to reach the showroom. The Maruti Suzuki Arena outlets deal in the following car models:
- Maruti Suzuki Hatchbacks
- Alto K10
- Celerio X
- Maruti Suzuki Sedan
- Maruti Suzuki MUVs/SUVs
- Vitara Brezza
- Maruti Suzuki Vans
Their premium outlet, Nexa, deals in the premium offerings of the brand. This was done to offer a more premium buying experience to customers of Maruti Suzuki. The cars sold by the Nexa outlets are:
- Nexa Hatchbacks
- Nexa Crossover
- Nexa Sedan
Maruti Suzuki Sales Statistics
For the last financial year, Maruti Suzuki has registered the highest sale figure in its history. The brand sold a total of 18,62,449 units. This marked growth of 4.7% over the preceding year, which is quite a commendable achievement considering the market for new cars has been declining. During the last financial year, 17,53,700 units were sold in the domestic market and 1,08,749 units made their way to foreign markets. Moreover, many of their popular models, like the Celerio, Vitara Brezza, Dzire, Baleno, Swift, WagonR and Alto are in the club of 1 Lakh annual sales.
Many cars of the brand have been known to hold the highest market share in their respective segment. Their flagship model, Ciaz, for instance, has been the segment leader for three consecutive years. Maruti has sold over 46,000 units of this sedan in 2018-19. Not only their flagship product, but even their entry-level products have also been selling in huge numbers. The Alto hatchback, for instance, has been the best selling car in the Indian market for 15 consecutive years.
So no matter how many times the logo is changed, this brand has remained unchanged as such. Maruti still continues providing us Indians with reliable, inexpensive and easy to maintain cars, which would continue to serve you as long as you take good care of them There is no reason why this brand does not deserve to be on top of the Indian car industry. Unless the competition manages to tackle this basic yet difficult to crack formula, Maruti Suzuki will continue to be at the top of the ladder.