Divided into three retail channels – Arena, Nexa and Commercial, Maruti Suzuki currently has a wide network of over 2,940 showrooms covering more than 1,860 towns and cities. The commercial segment of the brand has announced the opening of its 300th showroom, further increasing the reach of the brand across the country. Having reached that number in less than three years, the Maruti Suzuki Commercial retail outlet network is now present in over 230 cities across the country. This retail channel of India’s largest car manufacturer sells the SuperCarry and the Eeco Cargo models.
According to Maruti Suzuki’s internal research, nearly half of the company’s customers are businessmen, small traders or are self-employed. Which led Maruti Suzuki to enter into the commercial segment in September 2016. The Commercial Channel customers include ‘owner-cum-driver’ whose primary need is to get a stable income and this vehicle acts as a source of livelihood for him. The fleet owners who use their vehicle for goods transportation are always seeking increased productivity, improved earnings and expansion of their business.
Commenting on the rollout of 300th Commercial retail channel, Mr Shashank Srivastava, Executive Director (Marketing and Sales), Maruti Suzuki India said, “The Light Commercial Vehicle segment has been the largest volume contributor in the commercial vehicle industry in the country. Globally, Suzuki Motor Corporation has expertise in this segment and the Super Carry is part of that lineage. Super Carry for India has been developed specifically keeping in mind the unique requirements of the Indian mini truck customer. Starting the commercial segment with Super Carry, we have rapidly rolled out our network to keep pace with the growing demand and business opportunity for light commercial vehicles. With the growth in entrepreneurship and businesses, we see a continuous requirement of Light commercial vehicles for various business applications.” He added, “We will align our product and retail strategy with these changes. Our expanding Commercial Channel network strength stands testimony to this alignment with the customer. In addition to our sales network, Maruti Suzuki’s well-spread service network of over 3,630 service touch points across 1,780 cities boosts the confidence of the commercial vehicle buyer.”