From amongst 835 entries, the Public Relations Council of India (PRCI) declared the Mahindra Navistar print campaign as the best in the country. Mahindra performed in an outstanding manner in the year end awards. The “Ok is no longer Ok’ tagline seems to have reached into the heart of the council, thus declaring it as the best. Nearly 300 corporate entities made up the 835 entries in the fray for the awards. The awards ceremony was held on April 3rd at the India Habitat Center, Lodhi Road, New Delhi.
Mahindra Navistar Automotives Ltd. is a joint venture between India’s Mahindra & Mahindra and North America’s Navistar Inc. Navistar is North America’s largest combined commercial truck, school bus and mid-range diesel engine manufacturer. The joint venture between the two giants would manufacture the entire range of commercial vehicles (including Trucks and Buses) from 4.5 tonne GVW to 49 tonne GVW.
Public Relations Council of India (PRCI):
The PRCI is based in Bangalore and is a non-political body of professionals in the field of public relations, communications, advertising, education and many other allied services. It is a registered national organization. The organization has accredited various works of the PR or Advertising origin since the last 4 years. The PRCI has given awards for excellence in the field of PR, Communication and Advertising in order to recognize the efforts of the corporate companies in the country. The award ceremonies are an attraction to various honored guests from both India as well as abroad.