The 2 wheelers division of Mahindra Group announced today that it achieved a record sales figure of 70,000 units in F10. This is proof that the firm has crossed the required sales rate to achieve its targeted sales figure of 100,000 units during the financial year. The firm managed to sell 12,753 units in the month of March 2010 including its 3 power scooters namely Mahindra Rodeo, Mahindra Duro and Mahindra Flyte.
“The fact that we have achieved this target within seven months of entering the market is a matter of great pride for us. We have comfortably exceeded our target to achieve a rate for a volume of 100,000 units well ahead of time. The promise has been delivered. There has been an overwhelming response to our Power Scooter portfolio both from cities as well as small towns with customers appreciating the contemporary style and attractive features of all three brands. We now have a national network of 350 dealers which is testimony to our strong customer base,” said Mr. Anoop Mathur, President – Mahindra 2 Wheelers & Member of the Group Executive Board, Mahindra & Mahindra Ltd.
The firm boasts of a state of the art plant at Pithampur near Indore. The products and processes of the plant are ISO 9001 certified from DNV. The company also has a well equipped R&D unit at Chinchwad near Pune. These high end facilities are one of the many reasons that have pushed the sales of the firm.