To commemorate Lamborghini’s extraordinary 60th Anniversary, Lamborghini India has unveiled a groundbreaking collaboration with The Plated Project. This partnership is a tribute to the seamless blend of artistic expression and Lamborghini’s groundbreaking automotive design. Named ‘Shadanga,’ this artistic venture showcases the convergence of automotive excellence and creative expression through a one-of-a-kind immersive art exhibit.
‘Shadanga’ represents an artistic endeavor in collaboration with The Plated Project, spotlighting the essence of Lamborghini through the six elements of Indian classical art. Six visionary artists, each devoted to a specific element of Lamborghini’s history, have translated the brand’s iconic design language into captivating artworks. These pieces have been skillfully adorned by traditional Indian artisans, resulting in a unique mural of six handcrafted canvases measuring 30 inches. Additionally, exclusive digitally printed collector’s edition replicas on 7.5-inch porcelain plates are part of this art showcase.
The components of ‘Shadanga’ are deeply rooted in Indian artistic heritage:
- ‘Lavanya Yojana’ embodies the Miura and resonates with traditional symbols of beauty from Indian culture.
- ‘Pramana’ reflects the Countach intertwined with an Indian architectural marvel.
- ‘Sadrisya’ fuses the Diablo with a bull from Indian mythology.
- ‘Rupabheda’ combines the Huracán STO with the V10 engine’s signature roar and the Indian Ragmala.
- ‘Varnikabhanga’ unites Lamborghini’s Ad Personam program with the expressive art of Indian folk art, Kathakali.
- ‘Bhava’ represents Revuelto’s futuristic design along with a reimagined Indian portrait.
Beyond art, this collaboration aligns with The Plated Project’s mission to combat hunger. For every art piece sold, 6,000 meals will be donated to those in need. It underscores Lamborghini’s dedication to social responsibility and the fusion of art for a greater purpose.
To mark Lamborghini’s 60th Anniversary, The Plated Project will craft a “Limited Edition” series of 100 sets, each replicating the art pieces as miniature porcelain collectible plates, transforming them into valuable mementos from this extraordinary project.
Official Statement
Sharad Agarwal, Head of Lamborghini India said. “As we celebrate 60 years of Lamborghini’s relentless pursuit of excellence, we are delighted to join hands with ‘The Plated Project’ to create a truly exceptional art showcase, ‘Shadanga’. This initiative not only pays homage to our iconic brand but also contributes to a meaningful cause.
Chitresh Sinha, the founder of The Plated Project added. “Our mission has always been to tell impactful stories using the power of art. ‘Shadanga’ was the perfect opportunity to do this as it offered us incredible breadth to tell captivating stories of Lamborghini’s journey. The brand’s through six decades by juxtaposing them on elements from India’s art and cultural history. We worked with an incredible set of artists and artisans with each piece taking us over 120 hours to complete. We are incredibly proud of the collaboration and hope to be able to share the uniqueness of Indian culture through these art pieces.”