India Yamaha Motor discontinues five motorcycles from its portfolio, discards products from official website

India Yamaha Motor discontinues five products from its portfolio in what appears to be a strategy to enhance capacity for new products.

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Yamaha website updated

Screenshot of the updated India Yamaha Motor website

In a surprising turn of events, India Yamaha Motor has discontinued as many as five products from its portfolio in what appears to be a strategy to accommodate production of newer models. According to the updated website, India Yamaha Motor has taken out YBR 110, YBR 125, SS 125, SZ-S, SZ-S and SZ-RR from its official website. The updated website now lists the 106cc 7.6 PS Yamaha Crux as the entry level model while the 125cc fort is held by the 8.3 PS Saluto. The 150cc segment is occupied by the SZ-RR Version 2.0, the FZ series, Fazer and YZF-R15.

While we do not have detailed sales report of the scrapped products from Yamaha’s portfolio, we believe that the discarded products may not have met the sales targets to match with company’s expected revenue which may have led to this decision. Another reason for this decision might be updating the product portfolio to keep up with the rising competition.

This strategic removal of products from its portfolio indicates that India Yamaha Motor is working on newer, updated products which would soon replace the products that saw the door in the Indian market. The new products would, especially in the economy-commuter segment, would compete with the current segment leader, Hero MotoCorp. While we are not sure about the future strategy, we would put our heads in the line of fire and say that the new motorcycles may benefit with Yamaha’s Blue Core technology for enhanced fuel efficiency.

We would keep you posted about any new updates about the new products so stay tuned. Do share your views about this decision by Yamaha to eliminate the aforementioned products from its portfolio through the comments section below.

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  • Joseph George says:

    True… it happens with every bike.. but consider yamaha's product line.. the rate with which it stops or changes its product line is much higher than any other company.especially in the 100 -150 cc segment
    Except the R15 and fz series .. none of its products have been around too long..

  • Balbir says:

    That has to happen with my product anyway.
    Think before you speak.

  • Hi Siddhu,

    The motorcycle in the list is the SZ-RR Version 2.0 that is on sale. Cheers 🙂

  • Joseph George says:

    Though it is refreshing to think that yamaha is keeping up with the competition..,it actually creates a bad impression while considering a yamaha bike.
    What if yamaha decides to stop production of the bike I bought??
    I would be left with a discontinued product!!
    Which would effect the aftersales and the demand of the bike when it is sold off later.
    Not a clever strategy..

  • siddhu says:

    Guys Please Correct the NEWS SZ-RR is still under production, and it is reflecting in the screen shot u posted