Hyundai Motor India Ltd, to represent the new Venue, launched a branded content campaign by collaborating with Instagram. The company joined with Instagram’s ‘Born on Instagram’ program to connect with the new generation and Millennials, under its flagship theme ‘Live the Lit life’. The aim is that with this campaign 25 ‘Born on Instagram’-certified creators with followership ranging from 30-300k will create unique and interesting content for the new VENUE to reach a major audience. Hyundai has also planned to use 10 creators with followership up to 4.5 million and a good connect with the youth, to reach the platform of Gen MZ, Instagram
Hyundai aims at gaining more engagement with ‘Born on Instagram’ by using bite-sized content such as reels, stories, static posts, and videos posted by these 35 influencers in 4 days starting from 16th June 2022. Hyundai’s ‘Live the Lit life’ campaign for the new Venue Launch, is made to match the expectations of young customers and create a thrilling and enjoyable driving experience
Official statements
Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., commented, “As a progressive brand, we are excited to collaborate with Meta and showcase our commitment to young India. Conceptualized with an overarching theme of ‘Live the Lit life’, the campaign showcases how well the new VENUE embodies the lifestyle, interests and passion of Gen MZ by engaging top creators. ‘Live the Lit life’ epitomizes the new Hyundai VENUE as the trendiest, upbeat and most comfortable SUV that complements the dynamic aspirations of Gen MZ. This activation will personify unique and exhilarating experiences through highly engaging digital, creator influencer-driven content.”
Saugato Bhowmik, Director, CPG, D2C, Automotive, Facebook India (Meta), said, “We’re deeply committed to supporting the creator economy, and to facilitate branded content partnerships that have meaningful business impact. With this campaign, we are providing the ‘Born on Instagram’ creators an opportunity to bring their community closer to the brands they already love and to monetize through branded content partnerships. For Hyundai, we’re facilitating an engagement with a thriving group of creators whose content, creativity and engagement, drive their community to take action.”