Hyundai Motor India, one of the country’s largest auto exporter has launched an integrated campaign “Jai Ho” celebrating the three successive Indian Car of the Year award winners – Grand i10 (2014), Elite i20 (2015) and Creta (2016).
The campaign highlights and celebrates Hyundai as a brand that meets the aspirations of Indian customers. The 360 degree outreach program will utilize print, TV, radio and digital medium for announcement, engagement and reaffirmation of the company’s success for the ICOTY Hat trick winner products.
Launched in 2014, the Grand i10 performed well and garnered over 300,000 customers. The Elite i20 created its own identity in the premium compact segment and attracted a sales of over 180,000 units. Along with these, the Creta also went on to make its mark by recording 100,000 bookings in just over 8 months of its launch.
Speaking on the occasion, Y K Koo, MD & CEO, HMIL, said that the ‘Jai Ho’ campaign symbolizes the company’s commitment to Indian customers by offering their Indian Car of the Year products with high standards of quality, durability and reliability. He further went on to add that this campaign is dedicated to all the Indian customers, building a sense of pride and celebrating the success of three Super Performer brands. He also said that they are humbled by the overwhelming response and appreciation received from the customers and media.