Hyundai Motor India has unveiled its ‘Samarth’ initiative which aims to create awareness and build a mass movement for people with disabilities across India
Comprehensive Partnerships
Hyundai’s commitment goes beyond rhetoric through partnerships with esteemed organizations like GoSports Foundation and Samarthanam Trust for the Disabled. This collaboration reflects Hyundai’s dedication to making a huge difference in the lives of differently-abled individuals.
Digital Inclusivity
Recognizing the digital landscape’s significance, Hyundai is gearing up to make its website differently-abled friendly. This strategic move ensures that everyone, regardless of ability, enjoys equal online access, reinforcing Hyundai’s pledge to a digitally inclusive future.
Opening Doors for All
Hyundai’s commitment to inclusivity extends to physical spaces. Every dealership and service center is poised to become differently-abled friendly, ensuring seamless access for all customers.
Leadership Speaks
Mr. Un Soo Kim, MD & CEO of HMIL, emphasized that ‘Samarth’ isn’t just an initiative but a manifestation of Hyundai’s commitment to creating an aware and inclusive society. The goal is to cultivate equity and sensitivity towards differently-abled individuals, allowing them to realize their true potential.
Celebrity Endorsement
Renowned actor Mr. Shah Rukh Khan, representing Hyundai Motor India Foundation (HMIF), highlighted the partnership with GoSports Foundation. The collaboration aims to support para-athletes, promoting equity, innovation, vocational education, and uplifting the para-sports ecosystem.
Differently-abled Friendly Future
Hyundai’s internalization efforts include developing Swivel Seats and accessories in collaboration with MOBIS. This innovation underscores the company’s commitment to crafting automobiles that prioritize the safety, comfort, and convenience of differently-abled passengers.
What we Think
With ‘Samarth,’ Hyundai Motor India is not just launching a program; it’s driving a transformative journey towards awareness, inclusivity, and empowerment for persons with disabilities. The initiative reflects Hyundai’s commitment to progress beyond the automotive realm, creating a society where everyone, regardless of abilities, can thrive.