Ford Motor Company has been named in the Ethisphere Institute’s 2015 list of World’s Most Ethical Companies. The honor comes at a time in which the way a company conducts its business is viewed as every bit as important as the products and services it provides, new research shows.
The World’s Most Ethical Company assessment is based on a framework developed by the Ethisphere Institute to assess an organization’s performance in an objective, consistent and standardized manner. The honor is given based on top ratings in five categories – ethics and compliance; corporate citizenship and responsibility; culture of ethics, governance and leadership; innovation; and reputation.
Last year, according to the 2015 Harris Poll Reputation Quotient, 53 percent of the U.S. public learned more about a company before doing business with the organization. More than one third of the respondents decided not to do business with a company based on the perception of a negative reputation.
Generation Z members born after 1993 are 54 percent more likely than their millennial counterparts to say they want to have an impact on the world, and these consumers do business with companies that share their values, according to a study from research firm Sparks & Honey.