Providing developers the information and tools needed for the creation of relevant, voice-activated experiences inside the car, Ford Motor announced the launch of the Ford Developer Program (https://developer.ford.com) at the 2013 International CES.
Utilizing the SYNC® connectivity system and AppLink™ application programming interface (API), Ford becomes the first automaker in the world to launch an open developer program that enables software developers to directly interface with the vehicle and create apps that will enhance the driving experience.
“The Ford Developer Program marks a dramatic shift in how we will innovate new features and add value to our vehicles throughout the ownership period,” said Hau Thai-Tang, vice president of Engineering, Ford Global Product Development. “Opening the car to developers gives consumers a direct voice and hand in the creation of apps that can help our products remain relevant, up to date and valuable to our customers. When we first introduced SYNC in 2007, there was a need for an appropriate way to connect and control cellphones and digital music players in the car due to the massive consumer adoption trend. Offering voice control so drivers can keep their hands on the wheel and eyes on the road has proven to be popular with our customers. Now, with an even faster adoption rate of smartphones, there is a need for a renewed focus on voice control for the unique capabilities of these devices, especially for the use of apps. The car presents an all-new opportunity for developers, especially the millennial market, and we’re looking forward to seeing what results. Engaging innovators outside of the company is a key part of our strategy to be consumer-driven in all aspects of our business, helping us not only satisfy what’s going on today, but setting us up for innovative solutions to the challenges coming in the future.”