Going Further in its commitment to enhance its service efficiency, Ford India inaugurated its fourth parts distribution centre in India today. The new Parts Distribution Centre in Kolkata joins Chennai, Mumbai and Delhi in having a regional parts warehouse, and significantly enhances Ford’s pan India reach to enable faster distribution of spare parts.
The sprawling 3,200 sq.m facility was inaugurated by Nigel Harris, President, Ford India, together with Vinay Piparsania, Executive Director, Marketing, Sales and Service, Ford India, PK Umashankar, Vice President, Ford Customer Service Operations and Michele DeTombeur, Director, Parts Supply & Logistics, Ford Asia Pacific.
“Enhancing ownership experience is an intensive and continuous process, and a strategic imperative for Ford India. An important part of this endeavour is to keep improving our world-class after-sales offerings as we increase our footprint in India. With this new parts distribution centre, we will be closer to the dealer network improving parts availability, reducing lead time and enhancing overall customer experience,” shared PK Umashankar.
The new warehouse will enable a better turnaround time in delivery of parts and accessories to dealerships in East and North Eastern parts of India. The East Zone is a rapidly growing market for Ford India and the new centre will serve 28 dealer locations in this region.
“Together with enhancing customer satisfaction through improved delivery performance, this new centre supports our overall network expansion strategy and commitment to our customers in India. The strategic location of this centre will ensure that Ford dealerships in the East Zone will have enhanced parts availability, reduced transit time, lower transit damage and optimal inventory at dealer points, resulting in efficient overall operations and improved customer experience,” concluded PK Umashankar.