There has been a lot of buzz in the air about United Motorcycle (UM) products in India ever since its debut at the 2014 Auto Expo in Delhi. People have been flooding us with phone calls, inquiring about the UM products. Now, after several speculations, we got our hands on some concrete news. UM Motorcycles, in a strategic joint venture with Lohia Auto, is all set to launch their cruiser range of motorcycles in the second quarter of 2015.
UM has aggressive plans to set a strong foothold in the growing domestic motorcycle market. The manufacturer will start with about 50 dealers in the first phase of operations, which will mostly cover all metro cities. The bikes to be launched will have an engine capacity of 250-500cc, against the 200-230 cc that was announced previously.
In an exclusive interview to Motoroids, Rajeev Mishra, Managing Director at UM India Two Wheelers Pvt. Ltd said, “The process has started to appoint the dealers. We are expecting the products to be available in showrooms by the end of July. The bookings would commence by end of June. We are planning to launch two models, one in 250cc and one in 300cc segment followed by 400cc. So it would be one model in every three-four months. In one year we are planning to launch about four-five models.”
UM International, through the joint venture, aims to foray into the burgeoning motorcycle market in India by offering consumers products, initially in the Cruiser category and subsequently in other segments. UM will also retail a range of merchandise and accessories through its dealerships and would give a helmet as a standard accessory with the motorcycles. The cruiser range will be competitively priced and will create a niche market for young consumers looking for an affordable products. Mishra confirmed that the prices of the initial models would hover in the 100,000-150,000 INR zone.
With the response that the company has received about the motorcycles, we expect UM to do good business in the entry level cruiser motorcycle segment. Do you agree with us? Share your thoughts and opinions with us through the comments section below.
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