Droom enters into a strategic alliance with Mahindra First Choice

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Droom, India’s first online marketplace for buying and selling of automobiles, enhances its services by entering into a strategic alliance with Mahindra First Choice. As per the partnership, Droom will be entitled to Mahindra’s AutoInspekt services, which will enable inspection of automobiles for the buyers and sellers on Droom. Droom has also licensed their pricing engine; Indian Blue Book (IBB) that is one of the most comprehensive and reliable used car-pricing guides in the country.

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Rishab Malik, Co-founder & VP of Business Development, at Droom commented, This alliance spells a major deal not only for both companies but also for the industry in its entirety. Having AutoInspekt conduct inspections for our cars and two-wheelers and providing transparency on pricing allows us to build more trust for buyers and sellers at Droom.”

B.Ganeshkumar, Senior Vice President, Mahindra First Choice Wheels said “We are very excited to partner with Droom with our industry leading inspection (Autoinspekt) and pricing services (Indian Blue Book). We are looking forward to working with Droom to enable their transactions pan-India and support their innovation agenda.”


The primary aim of the association is to ensure another security checkpoint for automobiles listed on Droom. One of the most professional and comprehensive auto inspection and grading programs available till date, Mahindra’s AutoInspekt will perform auto inspection for used cars and two wheelers on behalf of Droom, thus validating every sale/purchase made through the platform.

The new alliance is a Pan-India agreement and covers the entire network of Mahindra. It entitles all vehicles listed on Droom to an independent and professional inspection report. It also allows Droom to tap into lakhs of transactional data from Mahindra First Choice that comes to them via India Blue Book, helping them to create pricing advantage for buyers.

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