BMW India is back with the ‘BMW Experience Tour 2014’ through which the car maker will showcase its entire product portfolio and demonstrate its dynamism, versatility and high performance. BMW Experience Tour 2014 will travel across 12 cities across the nation including Jaipur, Chandigarh, Gurgaon, Ahmedabad, Pune, Mumbai, Chennai, Hyderabad, Bangalore, Kochi, Lucknow, and Delhi. The tour will provide customers an opportunity to experience the BMW brand, test drive vehicles, and interact with product experts.
This time the BMW Experience Tour 2014 reached Kochi at the Le Meridian. Kochi is the tenth city to host the 12 city tour.
The experience will host separate sessions for the sedans and SAVs (Sports Activity Vehicle). BMW Dynamic Drive will highlight the dynamic superiority of the BMW sedans, while BMW xDrive Experience will showcase the versatility of the BMW range of SAVs. Customers will drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slalom, corner braking and fast lap exercises to experience the dynamism and innovative technology of BMW cars.
The event will provide customers the unique opportunity to experience the thrill of BMW M cars. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety – the BMW M range offers an unmatched experience of exclusive, high-performance driving.
With BMW X ramps and obstacles like articulation humps, steep hill and Incline, the event will provide customers an opportunity to experience the superiority of the BMW X range with the BMW X6, the BMW X5 and the BMW X3, under the expert guidance of BMW trainers. The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most. In India, the intelligent BMW xDrive all-wheel drive system is standard in the BMW X3, the BMW X5 and BMW X6.
Speaking about the BMW Experience Tour 2014, Philipp von Sahr, President, BMW Group India, said, “With the BMW Experience Tour, BMW Group India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment. This is one of a kind event being organized at such a scale in India. With this unique initiative, we wish to take a step closer to our customers and bring as many customers to the BMW fold and make them experience BMW and Sheer Driving Pleasure.”
Throughout the Experience Tour, a special structure will be created in each city, representing BMW’s premium experience of international standards. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas. A special Women and Kids zone will ensure an entertaining time for the entire family. The kid’s section will also feature a special ‘Sony PlayStation Zone’ where kids can enjoy driving the BMW cars in the virtual world with Sony PlayStation3.
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