Now that the Mercedes A Class is here, can the BMW 1 Series be far behind? The BMW 1 Series is close to becoming the third car from the Bavarian car maker to come to us this year. The BMW 1 Series will become the smallest and the least priced car in BMW India’s portfolio and will be a direct rival to the recently launched Mercedes A Class. The BMW 1 Series will come to us via CKD route and will be assembled at car maker’s Chennai facility.
BMW India has already launched the official website for BMW 1 Series. Also, the carmaker has started publishing marketing initiatives for the upcoming car.
Very much like arch rival Mercedes, BMW has launched a contest to get Indian car aficionados attentive and excited. Ten ‘lucky’ winners go on a fully sponsored trip to Germany. At Germany, the winners will get to drive the 1 Series along with cricket maestro Sachin Tendulkar, BMW India’s brand ambassador and Indian FIA GT driver, Armaan Ebrahim.
Mr. Philipp Von Sahr, the president of BMW India, announced at the sidelines of the 2013 BMW 7 Series LCi’s India launch that the new BMW 1 Series will be launched in India in September. However, it seems like the great response that the A Class has got has compelled BMW India to reschedule the launched of the 1 Series to an earlier date. Not at all a bad thing for us. Is it?
In most of the international markets, the BMW 1 Series hatchback is sold with a range of engines displacing anywhere between 1.6L to 3.0L for petrol variants and 1.6L to 2.0L for diesel variants. While it isn’t yet known which engine variants are coming to us, it is being said that we would get one petrol variant and two diesel variants.
Stay tuned to Motoroids for more details.