Benelli bikes to be priced between Rs 3.5 to Rs 14 lakh INR

Pune based DSK Motowheels will start selling Benelli bikes through its dealerships starting March 2015. Five of their products, ranging from 300 cc to 1130 cc will be priced between Rs 3,5 lakh to Rs 14 lakh INR. Talking to PTI, DSK Motowheels Chairman Shirish Kulkarni said, “Deliveries of Benelli superbikes will begin from second week of March. All the five models from the range would be available for sale across eight cities.”

The five models which will be available for sale include the TNT 300, TNT 600 GT, BN 600i, TNT 899 and TNT 1130. While the 300 cc and 600 cc models would come as CKDs from China, the 899 cc and 1,130 cc bikes would be imported from Italy and assembled at the company’s plant in Wai near Pune. The bikes would be first rolled out in Delhi, Mumbai, Kolkata, Chennai, Pune, Bengaluru, Hyderabad and Ahmedabad, followed by Chandigarh.

Talking about their expansion plans, Kulkarni added, “We are not looking at more than 20 outlets for Benelli bikes in the first year. So we would be adding at most another 11-12 outlets in the current year. By 2016-end we plan to have around 40 dealerships. We expect to sell around 2,500 units of Hyosung bikes in the current fiscal. In the next financial year, we are looking to sell around 3,000 units of Benelli thus taking our total sales to over 5,500 units. Achieving the sales target won’t be an issue because Benelli is already an established brand and secondly we are looking at competitive pricing for the products.”