Mahindra has unveiled their Adventure calendar for Season 6. Mahindra Adventure functions as an umbrella brand with a series of adventure and motor-sports events organised under its banner. The event calendar comprises a series of events throughout the year including off-roading event, the Great Escape, Multi-Day Escapes like Monastery Escape, Royal Escape, Wild Escape, Authentic North East and the Spiti Escape. For the latest season, Mahindra Adventure has introduced multi-day expeditions – Kashmir to Kanyakumari (drive across the length of India) and Authentic Bhutan (an epic drive through the Land of the Thunder Dragon).
Mahindra Adventure is all out to promote the capabilities of Mahindra vehicles through off-road training provided at the Mahindra Adventure Off-Road Training Academy at Igatpuri. Batches will be held every month to share knowledge on the basics of off-roading and also provide a hands-on experience to off-road enthusiasts with advanced technical skills.
Mahindra Adventure will host a series of events spread through the year and they are as follows –
- Great Escape – to test the endurance of Mahindra’s 4×4 vehicles on diverse terrain. Winners from these rounds get to compete for the coveted Mahindra Off-Roading Trophy.
- New Multi-Day Escapes, such as Kashmir to Kanyakumari, a 15-day drive from Srinagar to Kanyakumari via Dharamshala, Kumbhalgarh, Little Rann, Goa and Munnar, Authentic Bhutan, a beautiful 8-day drive through the Himalayan kingdom have been added.
- Other drives like Authentic North East (a 10 day drive through Guwahati- Dirang- Tawang- Kaziranga- Shillong), Spiti Escape (7 day drive through Chandigarh- Narkanda- Sangla- Nako- Kaza- Manali), Monastery Escape (a 10 day drive through Delhi- Manali- Jispa- Sarchu- Leh –Srinagar), Royal Escape (a drive through Rajasthan for 6 days through Bikaner- Jaisalmer- Jodhpur- Pushkar- Delhi) & Wild Escape (4 day drive to various wildlife sanctuaries like Pench- Kanha- Tadoba) will continue to run. These multi-day escapes celebrate incredible India and the sub-continent by traversing exotic and unexplored locations, helping bring the concept of an ‘Adventure Driving Experience’ to a larger audience.
- Mahindra Challenges like the Club Challenge – the celebrated 2-day championship for Off-Road Clubs across the country & Monsoon Challenge, a 3-day TSD (Time Speed Distance) rally are also planned.
Speaking on the occasion, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. expressed that following the successful run of Mahindra Adventure Season 5, the company is all geared up to unleash a series of Adventure initiatives throughout the year that promise greater thrills for the urban adrenaline seekers. With two new exciting multiday expeditions being added to this year’s calendar, Mahindra Adventure is now expanding further into unchartered territory, covering all parts of the country and beyond.