S-Cross by Nexa announced its association with Micromax Indian Aces, winner of the Coca-Cola International Premier Tennis League(IPTL) Season one. IPTL is a unique team-based tennis league founded by multiple grand-slam winner, Mahesh Bhupathi.
Maruti Suzuki platformed the S-Cross as a premium crossover. Largely based on the international Suzuki S-Cross, it came to India with a choice of two diesel engines – the range topping 320 DDiS version of the S Cross features a brand new 1.6-litre diesel engine, equipped with a variable geometry turbocharger and good enough for 118bhp; 320Nm of torque, and the 200 DDis version gets the familiar 1.3-litre diesel engine, which in this trim produces 89bhp and 200Nm of torque. The S-Cross skipped the appearance at the Maruti Suzuki showrooms and showed up at the up market “Nexa” (New EXclusive Automotive experience) dealerships, the S-Cross aimed to revolutionize the car maker’s automotive retail.
The association of S-Cross with Micromax Indian Aces team for IPTL was announced by Mr. R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki India Limited in the presence of Mr. Mahesh Bhupathi, Founder & Managing Director of IPTL, Ms. Sania Mirza & Mr. Gulshan Jhurani, co-owner of Micromax Indian Aces at Delhi Lawn Tennis Association complex. Played across 4 countries in Asia, the 2nd season of Coca-Cola IPTL will run from 2nd to 20th December 2015 – Japan (2nd – 4th Dec), Philippines (6th – 8th Dec), India (10th – 12th Dec), Dubai (14th – 16th Dec) and Singapore (18th – 20th Dec).
The IPTL aims to ‘Break the Code’ of the game’s traditional etiquette in order to attract a new audience to the sport. Modelled after successful international sports franchise concepts and being recognized as tennis’ newest spectacle, the IPTL combines the world-class sport and entertainment for action packed engagement.