It is being rumoured that Tata Motors plans to price its new compact sedan – Tata Kite at INR 4 Lakhs. If this holds true, the new entrant from the Tata stable could well be the cheapest sedan to roll out on Indian streets. The sedan version is expected to be launched soon after the launch of the hatchback, which is expected in the month of December. Currently, the cheapest sedan available in the market is Tata’s very own Zest which is followed closely by the Ford Figo Aspire. Both the cars are priced just below the 5 lakh mark. Considering the fact that the Zest is comparatively more premium than the upcoming Kite, there seems to be a strong possibility of the company pricing this one a lakh cheaper than the Zest.
The compact sedan – Kite would also be sure to challenge many B-segment hatchback like Maruti Suzuki’s Wagon R and Hyundai’s Grand i10. With the launch of Kite, especially at the rumoured price of 4 lakhs, Tata is sure to return to the game of pleasing customers with new products at much affordable price. The Bolt and Zest has been more of an upgrade rather than being completely new models and therefore Kite holds the responsibility of giving the Tata brand an all new face and presence in the market, along with gaining back the confidence of the customers.
Tata’s desperation to increase its alarmingly falling sales numbers could also be the driving force behind such a competitive pricing for the new Kite. The rumours further say that two new engines could also debut with the launch of Tata Kite. A 1.2 Litre naturally aspirated petrol engine and a 1 litre diesel. The former is expected to produce 85 BHP and the latter a 70 BHP power. If this rumor holds truth, then the new Tata Kite could well have the smallest diesel engine in the segment.
With rumoured starting price of 4 lakhs, the all new Tata Kite is set to challenge rivals not only from its own segment but also from across other segments.
News source: The Economic Times