Today, 5th June is celebrated as the World Environment day. While the automotive industry is leaping towards a greener future with the push for EVs and hybrids, here is what the industry leaders have to say.
Mr. Arnab Banerjee, Managing Director & CEO, CEAT Limited
“At CEAT, we are dedicated to crafting a greener planet through initiatives that provide a sustainable solution. Aligning with this year’s World Environment Day theme, #GenerationRestoration, our tree plantation project aims to improve air quality, restore regional biodiversity, and enhance soil quality. This drive has significantly benefited more than 200 individuals in Maharashtra, particularly women. Looking ahead, we aim to empower more locals through this eco-friendly effort and provide them a sustainable future.”
Mr. Saurav Kumar, Founder & CEO, Euler Motors
“The World Environment Day offers an opportunity to for all stakeholders to pause and rethink their impact on the planet. This is not a conversation limited only to the boardroom anymore, nor is it just a nod to a day on the calendar. We see people from all walks of life rising to alleviate the potential threat. For example, many individuals and businesses are now choosing electric vehicles (EVs) not only for their excellent performance but also because they understand that by opting for EVs, they will be operating a climate positive operation.
At Euler Motors – enabling India’s transition to sustainable mobility is core to our vision. That said, efforts towards creating a more sustainable future are a collective agenda, an effort that requires polity, citizens and organizations of all sizes and across industries to make conscious and visible changes to current ways of working – in order that we leave a habitable planet for future generations. We should aim to never have a hotter day than the National Capital saw, because then cities would eventually become uninhabitable. The responsibility lies with all of us, today.”
Mr. Maxson Lewis, Founder & CEO, Magenta Mobility
Global warming is real and it is here. Many Indian cities are already facing the brunt. This is no longer a risk, it is an issue which demands the urgent need for collective efforts to mitigate its impact. Our planet’s well-being and future depends on our ability to switch to sustainable and eco-friendly solutions – electric vehicles being one of them.
While significant progress has been made, with businesses and governments recognizing electric vehicles as the future, more awareness is needed to ensure wider consumer adoption. However, consumer apprehension persists due to misinformation surrounding factors like range anxiety and charging infrastructure availability. Industry leaders, stakeholders and the government must collaborate to raise awareness, dispel myths, and showcase electric mobility’s economic and environmental benefits. We must move past debates and embrace this inevitable shift wholeheartedly.
On this World Environment Day, Magenta Mobility reaffirms our commitment to decarbonizing logistics through our safe, smart, and sustainable mobility solutions. Our vision is to help businesses adopt electric vehicles and transition to zero-emission transportation.
With our comprehensive and innovative service portfolio encompassing Logistics, Charging, and Technology, we empower businesses to achieve their sustainability goals, thereby contributing to the restoration of our planet.
Today, our fleet of 2,000+ vehicles have traveled 16 million clean kilometers across 17 cities and managed to keep 430 metric tons of carbon dioxide out of our air. Through our ambitious ‘Ab Ki Baar Dus Hazaar’ program, we aim to deploy 10,000 electric vehicles by September 2025, significantly amplifying our environmental impact.”
Anirudh Bhuwalka, CEO, Blue Energy Motors
“Green trucking is not just a necessity but an opportunity for India to lead in sustainable transportation. With the nation’s freight transportation sector expanding rapidly to meet the demands of a growing economy, the shift towards cleaner, more efficient technologies like LNG-powered trucks is crucial. Currently, India’s road transport sector, dominated by heavy- and medium-duty trucks, is responsible for a significant portion of transport-related CO2 emissions. As the number of trucks on our roads is projected to more than quadruple by 2050, adopting green trucking solutions becomes imperative to mitigate environmental impacts.
The Government of India has set ambitious clean energy targets, including achieving 500 GW of renewable energy capacity by 2030 and reducing carbon intensity by less than 45% by the end of the decade. In this context, green trucking can play a pivotal role. By transitioning to LNG-powered trucks, we can significantly cut down on CO2 emissions from the commercial vehicles sector, which currently contributes up to 40% of road emissions. This transition could lead to cumulative CO2 savings of 2.8 to 3.8 gigatonnes through 2050, an impact equivalent to or greater than India’s entire economy-wide annual greenhouse gas emissions today.
LNG technology offers a viable pathway to decarbonize the heavy-duty trucking industry while also presenting substantial economic opportunities. If we achieve a 50% conversion of the fleet to LNG, the reduction in carbon footprint would be immense, aligning perfectly with India’s net-zero vision for 2070. Green trucking is more than a technological shift; it’s a strategic imperative that supports the broader goals of economic growth, environmental stewardship, and energy security,”
Mr. Siddhartha Bagri Co-Founder and CEO, Pravaig
“Bharat is destined to be huge. Let’s capture the value by and for Indians, not outsiders. As EV manufacturers, our expectations are to see policies that prioritize local innovation and production, fostering a self-sustaining industry. We advocate for more self-enriching policies that provide incentives for domestic manufacturers, as well as for a stable regulatory environment. Consistent, well-thought-out policies are crucial to avoid disruptions that can hinder growth. This calls for more stable, long-term strategies rather than ad hoc changes, ensuring the industry can plan and invest with confidence.”
Ms. Suman Mishra, Managing Director and CEO – Mahindra LMM Ltd
“Sustainability is our obligation to the future generations. This World Environment Day, let’s choose pollution-free transportation and pave the way for a greener future.”
Mr. Anirudh Ravi Narayanan, CEO at BNC Motors
“When it comes to the urgent problem of air pollution, energy production and vehicle emissions must be recognized as the two main worldwide contributors. Accepting the transition to electric cars is a critical step in the direction of cleaner skies, especially when combined with sustainable energy sources. Electric car manufacturers come to light as change agents at this critical juncture and have a great deal of responsibility for directing our course toward a sustainable future. Through their advocacy of innovation and prioritization of environmentally conscientious practices, these firms contribute to both economic growth and the creation of a more ecologically conscious future. By working together and being steadfast in our commitment, we can steer the ship toward a future with lower emissions and more sustainability.”