Renault has introduced its latest campaign called Life on Demand for TRIBER, highlighting the car’s exceptional features. The campaign emphasizes the TRIBER’s unique flexibility, versatility, and expansive space, with the capacity to seat up to seven people and over 100 seat configurations and storage options.
About the Renault Life On Demand Campaign
The campaign was launched recently, featuring Indian Actor Amit Sadh in a 45-second TVC. It will be broadcasted on national and regional GEC channels, digital channels, and popular OTT and social media platforms. The TVC showcases the car’s movement, life, and people, reflecting the campaign’s theme of #LifeOnDemand. This campaign also connects emotionally with consumers by telling an exciting story that resonates with their aspirations.
The campaign brilliantly demonstrates the customization of TRIBER’s interior to fulfill the needs of customers. The campaign includes a series of visuals that showcase the design and versatility of Renault TRIBER. Shot in a minimalist and modern set, the images capture TRIBER’s aesthetic and versatility perfectly, highlighting its modularity.
About Renault Triber
Renault Triber is a compact multi-purpose vehicle that offers ample space and seating capacity for up to 7 passengers. It boasts a modular design that allows for up to 100 seating configurations, making it an ideal vehicle for families and groups with varying space requirements. The car has a 1.0-liter three-cylinder petrol engine, generating 72 PS of power and 96 Nm of torque. The engine is paired to either a 5-speed manual or an AMT gearbox.
The Triber is a car that puts safety first, with a range of advanced safety features designed to protect its occupants. The car comes equipped with Electronic Stability Program (ESP), Hill Start Assist (HSA), Traction Control System (TCS), and Tyre Pressure Monitoring System (TPMS), all part of the Human First Program. This program reflects Renault’s unwavering commitment to enhancing safety for drivers, passengers, and other road users across the globe.
Official Statement
Mr. Sudhir Malhotra, Vice President, Sales and Marketing at Renault India said, “We are thrilled to announce our new Life On Demand campaign that has been launched to showcase the unique best-in-class features and flexibility of TRIBER. The overarching objective of the campaign is to highlight the incredible versatility that Renault TRIBER offers to consumers. Through this campaign, we not only aim to showcase the car’s adaptability but also our commitment towards always elevating our brand to a premium level.”