Maruti Suzuki Swift has been awarded the Frost & Sullivan Aspirational Car of the Year Award 2010 in B-segment. The Frost & Sullivan Award is given based on a structured research process and by evaluating the user feedback as regards product performance. Following are the criteria on which the cars are judged:
• Improvement in customer satisfaction levels
• Reduced churn rate
• Reduction in operational costs while maintaining high levels of satisfaction
• Imitation by competitors
The award was conferred to the Swift for its outstanding contribution to the industry as the most “Aspirational” car under the Segment B category.
Presenting the award, Mr. V.G.Ramakrishnan, Senior Director, Automotive and Transportation, South Asia, Middle East & North Africa, Frost & Sullivan, said, “Maruti Suzuki Swift’s concept-car-like styling with an excellent build quality influences the purchase decisions of Indian vehicle owners. Its low maintenance cost and active safety features make it an attractive buy and value-for-money, despite close competition from various other models in the same price and segment.”
Award in Segment B. The award was received by Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India Limited.