With the help of over 14,000 employees across its operations in India, Ford Motor Pvt. Ltd. (FMPL) sold 16,470 vehicles in the month of April 2016. The sales figure comprises of domestic wholesales of 6,531 and export of 9,939 vehicles. In the same month last year, the company sold 4,931 units in the Indian market and exported 9,284 units both of them combined adds to a total of 14,215 units. Ford India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat.
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Recently, Ford India inaugurated its first independent technical training facility for North region at Manesar, Gurgaon that is established in partnership with Technical Training Inc. (TTi). The Technical training is spread over 18,000-sq-ft, equipped with learning programmes and techniques to undertake over 13,500 training sessions a year.
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Then the company also partnered with Industrial Training Institutes in Hyderabad and Sonepat to establish Automotive Student Service Educational Training (ASSET) Centre(s). Further, Ford also strengthened its sales and service footprint with the inauguration of new facilities in Amravati, Dhanbad, Renukoot, Faizabad, Gonda and Satna to reach 376 sales and service facilities in 209 cities across the country.
Commenting on the occasion, Anurag Mehrotra, executive director, Marketing, Sales, and Service at Ford India expressed that their three-pronged brand transformation strategy based on introducing products that customers want and value, addressing the cost of ownership perception and delivering a differentiated customer experience continues has enabled them to deliver above industry growth rate.
Ford’s current product portfolio for India Figo hatchback, Figo Aspire compact sedan, Fiesta sedan, Ecosport Compact SUV and the recently launched all new Ford Endeavour. The company has also brought the Ford Mustang in India and is set to launch it in the market later this year.