In order to promote road safety, CEAT had earlier initiated a nationwide road safety drive named, ‘DRIVE SAFE DAD’ along with Road Safety Week. 500 children across the 5-10 year age group were involved in the campaign aimed at educating children on the nuances of safe driving in a fun manner. Children were encouraged to pass on road safety messages to their parents leading to a significant impact.
Following their motto of safe driving, now CEAT Ltd. has roped in Party Hard Drivers (PHD), a Mumbai and Pune-based chauffeur’s service, to reinstate their maxim of safe driving. This is another step towards reducing road mishaps and drink-drive cases making Indian roads safer. Party Hard Drivers ensure that party-goers are driven home safely in their car after an extra swig at parties. The partnership rides high on the common value between both brands, that of safety. PHD is well equipped with trained professional chauffeurs and will provide their reliable and secure service to citizens. CEAT will effectively engage with PHD customers through calls and SMS when they register to the service.
On the initiative, Mr. Nitish Bajaj, VP, Marketing, CEAT Ltd stated that the increase in drink and drive mishaps in cities like Mumbai and Pune compels to drive awareness to the masses on the importance of safety. Their core focus of staying safe while driving by associating with Party Hard Drivers hopes to create a positive impact through the initiative.