Tennis legend Boris Becker along with Eberhard Kern, Managing Director and CEO, Mercedes-Benz India recently unveiled the new GL-Class SUV at Mercedes-Benz’s new facility in Bengaluru, Sundaram Motors. The new GL-Class SUV embodies the new design language of Mercedes-Benz and stands at the pinnacle of the luxury large SUV from Mercedes in India.
Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India stated, “2013 is the ‘Year of Offensive’ for Mercedes-Benz India and we are very excited to present the all new GL-Class to our valued customers as part of our product offensive. Exclusivity and dynamism are two of the most enigmatic features of an ultimate SUV and the GL-Class represents them. We have already succeeded with the new M-Class and now the introduction of the new GL-Class will further strengthen our dominance in the Luxury Large SUV segment. The GL-Class with its proven off-roading prowess and luxurious appointments exudes the Absolute Supremacy statement during on and off-road situations and is ideal to suit the taste of the growing number of off-roading aficionados in India.”
Mr. Eberhard Kern further added, “The inauguration of the world-class facility of Sundaram Motors, which is also the largest luxury car facility in Bengaluru, is part of Mercedes-Benz India’s strategy to not only expand the network aggressively but also to significantly enhance the quality of retail experience for our customers. Sundaram Motors will provide our customers an unparalleled luxury and fascinating experience to complement their decision to buy a coveted Mercedes-Benz car.”
Commenting on the occasion, Boris Becker said, “The GL-Class is the cornerstone of achievement for anyone across the world. It is a true blue SUV and the ultimate machine for off-roading. My association with Mercedes-Benz goes back to more than two decades. I identify with the values of the Mercedes-Benz brand – fascination, perfection and responsibility. I enjoy going for off-roading with my family I believe that the GL-Class is a perfect companion on those tracks. It is my pleasure to be a part of the launch of this majestic vehicle, here in India”.
Sundaram Motors is the largest luxury car dealership of Karnataka. Located at Kasturba Road, the new dealership is spread over an area of 13,000 sq. ft. The dealership boasts of a 16 cars display and has a Mercedes Café and an exclusive Kid’s Play Area. .
Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors commented, “Sundaram Motors shares a long standing relationship with Mercedes-Benz India and has been associated with the prestigious Three Pointed Star for twelve years. The company has grown with the brand and share the common brand philosophy of ‘Best or Nothing’. Over the last decade Sundaram Motors have sold close to 2500 Mercedes-Benz cars and have serviced an equal number of cars for our valued customers. The new showroom will be yet another cornerstone in ensuring heightened customer delight which our valued customers expect from us. It will be our constant endeavour to provide a fascinating experience to our customers who have always aspired to own a Mercedes-Benz car”.
