Tata Motors is seeing a drop in sales of its passenger vehicles and we reported in detail when the carmaker was overtaken by Mahindra & Mahindra group on the India car sales chart.
While Tata’s JLR group posted record breaking performance last year, sales of Tata cars have been on decline since some time now.
It has now emerged that the Indian auto maker might be planning to plug in gaps in its car line up by launching new cars in segments with a high growth.
Mr. Karl Slym, Managing Director, Tata Motors, recently told media that, “In passenger cars, we are not in a strong position. We have lost market share. There are segments that are booming in which we don’t have products. On new products, new features, new launches, we have been rather quite, we need to change that.”
This is a hint enough of the fact that the automaker is intends to come up with new products in a bid to put an end to the spell of dropping car sales.
Mr. Karl Slym also said that the carmaker’s strategy can be broadly classified into three phases- The first phase, which will commence in a few months, will see introduction of minor updates on the current cars. In second phase, which will commence in a year or so, the automaker will make “drastic changes with new products”. In third phase, which is a long term phase, there will be comprehensive a portfolio revision.
It remains to be seen if the Nano diesel, the new B segment hatchback and a mini-crossover would be sufficiently potent to revive the fortunes of Tata Motors.