Suzuki’s six new launches will include four scooters

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The scooter market in India is witnessing some good sales numbers. Honda Motorcycle and Scooter India’s success with the Activa propelled the growth of this segment. Global automotive makers are optimistic about the scooter market in India and plan to introduce more models in this segment. Japanese automobile manufacturer, Suzuki plans to introduce six new models in India, out of which four would be scooters.

Speaking about the company’s strategy, Atul Gupta, executive VP, Suzuki Motorcycle India Ltd said, “We are looking at hitting 7.5 lakh units in production and sales in 3 years and ideally the mix should be 35% motorcycle and 65% scooter sales. Currently the mix is 80:20 in favour of scooters.”

Suzuki Motorcycle India has nearly 12 percent share of the scooter market which is about 1/5th of what segment leader Honda Motorcycle and Scooter India does. But the company is optimistic to grow in this segment and expects a good volume growth.

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Adding his views, Gupta said, “We expect the volumes to go up to 4.5-5 lakh units in a couple of years but as we add new motorcycle products to our portfolio, the share of bike sales will also go up.”

However, Suzuki Motorcycle India does not plan to venture into the 150cc segment of the scooter market at the moment.

Honda Motorcycle and Scooter India recently introduced the 125cc variant of its bestselling scooter, the Activa. As we reported earlier, the company has also imported a 125cc premium scooter for testing in Indian driving conditions.

Can Suzuki take on the mighty Honda in the scooter market and improve its sales? Can it stand against its former partner’s recently launched and much talked about TVS Jupiter? Stay tuned into Motoroids as we get you more action on the subject and all the updates from the world of auto.

Source: Times of India

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